What to Look Forward to at JCK Las Vegas 2024

by Reema Farooqui

JCK Las Vegas is the largest and one of the most prestigious jewellery trade shows in the world.  For over 30 years, the JCK Las Vegas show has brought the international jewellery world together by serving all the major segments of the global jewellery industry.

Presented by RX Global, last year’s show featured over 1800 exhibitors and an overall attendance in excess of 30,000 visitors, who  arrived from over 100 countries to  This year an even larger number of exhibitors and participants are expected.

“We are coming off another incredible year, breaking attendance records once again and seeing very high satisfaction scores,” comments Sarin Bachmann, Group Vice President for the RX jewelry portfolio and event leader for JCK. 

But JCK Las Vegas is more than just a jewellery show. It is a much-awaited annual event that allows jewellery industry insiders to network and forge new connections, attend educational talks and seminars and examine current topics affecting the global jewellery community.

For many JCK Las Vegas attendees, the past shows are fondly remembered as pivotal watershed moments in their jewellery careers.

JCK Las Vegas 2024 Luxury Show

JCK Las Vegas 2024 – When and Where

This year, once again, the Show will be held at the Venetian Expo and Venetian Resort, in Las Vegas, from Friday May 31st through Monday June 3rd, 2024. The JCK Luxury, which features high jewellery brands and high end retailers, will run from Wednesday May 29th through June 3rd, with the first two days of the show being by invitation only days.

JCK Las Vegas 2024 Theme – Love

The theme for JCK Las Vegas 2024 is LOVE. As a theme, it represents the passion and emotions evoked by the jewellery industry, and the sense of community its members feel for each other.

“We are continuing to raise the bar this year while bringing back the energy and excitement, celebrating LOVE and showcasing why we all love this industry. There are truly no connections like those made face-to-face. We are in the business of bringing people together and building businesses – through jewelry, inspiration and unmatched event experiences,” enthuses Bachmann about this choice of theme.

What’s New this Year

The  JCK Las Vegas show this year is offering two new features to its attendees. 

Sustainability Summit

The Sustainability Summit will be held on Thursday, May 30th in the San Palo ballroom. This event will bring together jewellery industry leaders, sustainability experts and stakeholders, to discuss and promote a sustainable mindset throughout the entire jewellery and watch industry supply chain.

A two-hour event, the Sustainability Summit will consist of both a keynote address and panel discussions. These together, and separately, will provide valuable insights into the consumer mindset. It will also be a forum where actionable strategies and business practices for a more sustainable future for the international jewellery and watch industry will be discussed and fleshed out

New Location of the Hong Kong Pavilion

Another new feature in the 2024 edition of JCK Las Vegas will be the new location of the much trafficked Hong Kong Pavilion. Historically, the Hong Kong Pavilion was located on the main show floor.

But 2024 will see this Pavilion at the Level 1 Ballrooms. In addition, access to this pavilion will start a day before the show.

In addition to the Hong Kong pavilion, Level 1 will also have dedicated sections for jewellery brands from Italy, India, UAE, China, Mexico, Thailand, Japan, South Korea, South Africa and Türkiye.

JCK Las Vegas 2024

Not to be Missed

Among other features of the show, here are two that are a must-attend for everyone.

JCK Talks

JCK talks is the place to be if you are interested in learning more about jewellery trends, innovations in the jewellery industry. This is also where expert-level educational talks take place. 60 sessions, led by experts, will take place throughout the show days, to give attendees the flexibility to schedule their shopping and education.

This year, JCK Talks will tackle a number of current and important topics such as sales and marketing, personal and brand development as well as business management and innovation.

Keynote Speaker at JCK Talks

“The Power to Win” is the JCK Keynote for this year and it will be presented by Sugar Ray Leonard on Saturday, June 1st in the San Polo Ballroom of the Venetian. Leonard is a legendary boxing champion in five weight divisions, an Olympic Gold Medalist, a Hall of Famer, bestselling author, a television personality, ringside analyst, philanthropist and Founder of the Sugar Ray Leonard Foundation.

This talk has been sponsored by the Platinum Guild International and will touch upon important universal principles of success, with insights into discipline, focus, determination, attitude and motivation.

Social Stage

Running from May 31st to June 2nd, the Social Stage will be a place to learn everything about an acerated social media game for jewellery brands. Expert social media influencers who have a proven record of creating engaging content and building brands will share their strategies and tactics.

Each day the Social Stage will focus on a different topic, including content building and marketing, data and analytics as well as the how-to’s of social media management.

JCK Rocks is Back!

The JCK Las Vegas is where jewellery insiders come to conduct business, to network and to discover the latest in jewellery technology and innovation. But after-hours, JCK Las Vegas promises high-wattage fun.

This year, JCK Rocks is back again, this time with multiple grammy-award nominee Flo Rida headlining the event.

“We are very excited to bring JCK Rocks back to Tao Beach and with such an exciting headliner! This year’s JCK Rocks will bring us all back to the JCK concert event we all know and love and will be talking about for years to come,” Bachmann comments about this not-to-be-missed event that celebrates the successes and achievements of the international jewellery industry.

Doors for JCK Rocks will open at 9:00 pm on Sunday June 2nd,  at Tao Beach and Tao Nightclub, The Venetian Hotel.

Why Attend the JCK Las Vegas 2024 Show?

One of the world’s most prestigious and trusted international jewellery events, the award-winning JCK Las Vegas show attracts jewellery retail buyers, jewellery designers, manufacturers, and suppliers from all over the world.

For first-time attendees as for multi-year veterans of the show, JCK Las Vegas is a one-stop trade event to discover the hottest jewellery trends and styles as well as the latest in innovation and technology in the jewellery field.

Over its four days, attendees can enjoy access to the best the international jewellery industry has to offer. In addition they can attend educational talks, network with peers and take their brands and careers to the next level.

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