Unsaid, Where Luxury Meets Storytelling in Carbon-Neutral Jewels

At Unsaid, Evocative Storytelling Through Lab-Grown Diamonds Redefines the Meaning of Modern Luxury.

by Reema Farooqui

Unsaid Paris is a young jewellery brand, having been founded only in 2022. But over these 3+ years, through innovative designs, exceptional craftsmanship and genuine creativity, the brand has truly flipped the script on lab-grown diamonds. At Unsaid, these gems move beyond the sterile image they have long carried in the jewellery industry, becoming evocative creations that resonate with emotion.

And all Unsaid lab-grown diamonds have fascinating stories to tell.

These stories brim with sentiment as they immortalize precious moments. Over time, as Unsaid’s pieces evolve into personal collections, they become wearable archives of lives lived and cherished!

In this way, Unsaid Paris boldly envisions a world where created diamonds chart their own unique course in the jewellery universe.

Unsaid : The Origin Story

As a brand name, Unsaid evokes mystery, intimacy and meaning. “Unsaid was born from a desire to craft jewels that could hold our most intimate emotions and memories. We wanted to create something that could capture an important part of the human experience, which is the things that we feel deeply, but cannot capture in words. At its core, Unsaid honors these intangible moments and feelings, and transforms them into tangible, lasting jewels,” notes Ankit Mehta, founder of Unsaid Paris.

The Design Philosophy of Unsaid

Unsaid’s design repertoire is another compelling aspect of the brand. From ultra modern jewels, set with its proprietary innovatively-cut diamonds, such as the Flame- and Phoenix-cut, to its bridal collection featuring created diamonds in timeless cuts and styles, the brand offers something for jewellery connoisseurs across a wide spectrum.

“Unsaid’s design philosophy begins with emotion, real shared moments from our community that move us. In this way, the jewels reflect an intuitive honesty,” Mehta muses. “Also, while our pieces are sculptural, graphic, and modern, they always capture something deeper. We want every jewel to feel powerful and timeless.”

Innovative, Signature Diamond Cuts

From the very beginning, Unsaid has been driven by creativity and innovation. Each jewellery collection is brought to life through a collective commitment to exceptional craftsmanship by the scientists, master stonecutters, and artisans who work together to transform jewellery raw materials into remarkable jewels.

“Our signature diamond cuts, like Bubble and Flame, embody our desire to push beyond convention and to shape light, memory, and emotion into something impactful and inventive,” Ankit explains.

“The Bubble Cut captures the beauty of the fleeting moments we cherish the most when light, memory and joy feel suspended in time. A proprietary spherical diamond with 85 precisely angled triangular facets, Bubble reflects light from all directions. Its fully symmetrical form, often set without prongs, creates the illusion of a floating orb: a rare harmony of technical mastery and lightness. When clustered together, they look like bubbles rising, luminous and full of life,” he explains further.

By contrast, the brand’s Flame Cut reflects the wearer’s inner fire and passion. With its 37 uneven facets, the cut captures the shifting shades of a flame in a perfectly brilliant design. When set together in a piece of fine jewellery, Flame Cut diamonds are mounted at varying levels. This is done to create a sense of movement, to mimic the captivating dance of a fire.

One of a Kind Reminiscence Ring

Technical Prowess and Pushing the Boundaries of Possibility

Unsaid Paris sits at the cutting edge of innovation with its groundbreaking diamond cuts. For Mehta, this pursuit embodies the very essence of modern luxury. As a result, emotions, imagination, creativity ad craftsmanship come together to produce result that are nothing short of spectacular.

“The Reminiscence Ring is a piece that really represents the spirit of modern luxury. It was launched as the world’s largest lab-grown diamond ring, with 35.9 carats and 1300 facets, a celebration of what’s possible when vision and excellence come together,” Mehta explains. “It took nearly two years to bring it to life. One of the most technically complex elements was the proprietary setting we developed specifically for this piece, to connect 14 unique yet perfectly matched Bubble-cut diamonds, each grown and faceted to exacting standards. It allowed us to create a seamless, sculptural silhouette.”

The Reminiscence Ring was created as a tribute to our planet, to collective memory and to timeless beauty. It’s one of the brand’s most inventive pieces and remains a true reflection of Unsaid’s bold vision.

The Award-Winning REM X Ring and Its Flawless Floating Diamond Effect

REM X is the next step in evolution of the brand’s iconic Reminiscence ring, which was a one-of-a-kind collector’s piece. “REM X was developed over 18 months, with experts worldwide collaborating to bring this vision to life, creating a proprietary floating diamond setting that actualizes its flawless floating diamond effect,” comments Mehta.

In REM X, 21 individual Reminiscence-cut diamonds are seamlessly set, creating an incredible light play. When viewing it, you cannot tell the individual diamonds apart,  because light travels uninterrupted across them all, making it feel like one seamless, hololith diamond in voluminous form.

Ethical and Environmental Considerations for Unsaid’s Carbon Neutral Gems

Unsaid Paris’ mission is to pioneer a meaningful future of luxury through the responsible and sustainable production of carbon neutral diamonds. This overarching goal ties the production of beautiful jewellery with production practices that are as minimally disruptive as possible.

“Crafting our jewels with lab-grown diamonds is a conscious choice,” Mehta explains. “We grow our diamonds using renewable energy and work every day to measure and reduce both our carbon and water footprints. The impact is significant.”

At Unsaid, producing one carat of a polished lab-grown diamond emits only about 12kg of CO₂ , while using just 0.3 liters of water. In addition, their entire business operations, from offices to ateliers, run on renewable energy. What’s more, the brand also uses recycled 18K gold for its fine and high jewellery pieces.

In recognition of these efforts, Unsaid has been certified by Positive Luxury (Butterfly Mark) and TÜV SÜD for its sustainability practices.

“We know this is a journey, and we’re learning every day. At the heart of all our actions is our commitment to make a meaningful difference to both people and the planet.”

Featured Image: Award Winning Rem X Ring, Unsaid Paris

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