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Are Virtual Try On Apps Permanently Redefining Jewellery Retail Space?

Are Virtual Try On Apps Permanently Redefining Jewellery Retail Space?

Last year in May, when Chaumet launched its Augmented Reality (AR) filter on Instagram and Snapchat, all social media was inundated with images of people trying on tiaras in conventional and sometimes not-so-conventional ways. Later, in summer, Bulgari‚Äôs virtual unveiling of its The Baroko High Jewellery collection came with an exclusive, invitation-only app for smart phones, which allowed users to virtually put on a jewel from the collection and save their image as a selfie. Almost half a year later,…

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